In Creative Intelligence, Nussbaum urges every person and organization to practice creativity. In this book, creativity is a phenomenon whereby innovation is the result of it and thus innovation takes center stage throughout the book, and creativity as the center of our lives and businesses. This book is analogous to Florida’s 2013 book, The Rise of the Creative Class Revisited, where Florida (2013) promotes creativity for economic gains, whereas Nussbaum promotes creativity for innovation success.
Creative Intelligence comprises of three parts with a total of nine chapters. It ends with an Epilogue, entitled, “Rethinking Creativity.” Nussbaum draws in each of his chapters from recognized academics (such as economist Max Weber, philosopher Walter Benjamin, and psychologist Mihaly Csikszentmihalyi), anecdotal accounts of well-known celebrities, artists and entrepreneurs (such as Keith Richards, Mick Jagger, Patti Smith, Edvard Munch, and Steve Jobs), successful companies (such as Google, Apple, Kickstarter, YouTube, Instagram, Spotify, and Etsy), and personal anecdotes as random stories to support the importance of creativity that leads to innovation….